Sephora has opened a new location in northern Malaysia, at the island’s newest shopping paradise, Gurney Paragon Mall. The new store is over 3,000 square feet.

The new store’s first 100 visitors received a limited edition SEPHORA vanity case, and shoppers will receive a 10% discount on the Sephora Private Label collection through August 5th, 2013.

A launch party will take place July 26th, featuring an Avant Garde Make-up Show with 12 models and electronica duo, The Empress.

“The excitement is palpable as Penangites wait for the opening of Sephora this morning. We are just as eager and cannot wait to delight our customers,” said Sephora Malaysia Country Manager, Fiona Novak.

Sephora operates a total of over 1,000 stores worldwide.